University Program Details

The University of Debrecen offers a comprehensive range of academic programs.

Academics

The university provides various bachelor programs, including:

• Agricultural Engineering, BSc
• Biochemical Engineering, BSc
• Biology, BSc
• Biotechnology, BSc
• Business Administration and Management, BSc
• Business Informatics, BSc
• Chemical Engineering, BSc
• Chemistry, BSc
• Civil Engineering, BSc
• Performance (Classical music), BA
• Commerce and Marketing, BSc
• Communication and Media Studies, BA
• Computer Science, BSc
• Computer Science Engineering, BSc
• Contemporary Music, BA
• Nursing and Patient Care (Dietetics), BSc
• Earth Sciences, BSc
• Electrical Engineering, BSc
• English and American Studies, BA
• Engineering Management, BSc
• Environmental Engineering, BSc
• Food Engineering, BSc
• Kindergarten Education, BA
• Mathematics, BSc
• Mechanical Engineering, BSc
• Mechatronics Engineering, BSc
• Musical Creative Art and Musicology, BA
• Nursing and Patient Care (Physiotherapy), BSc
• Nursing and Patient Care (Nurse), BSc
• Physics, BSc
• Precision Agricultural Engineering, BSc
• Psychology, BA
• Health Care and Disease Prevention (Public Health), BSc
• Romance Philology and Cultures (French Studies), BA
• Vehicle Engineering, BSc

Commerce and Marketing, BSc

Program Overview

The Commerce and Marketing, BSc program is offered by the Faculty of Economics and Business.

• Academic discipline: Economic Sciences
• Qualification: Economist in Commerce and Marketing
• Starting date: September
• Language requirements: English language proficiency (TOEFL 513 / IELTS 5.5 / oral examination)

Admission Requirements

• Academic requirements: High school certificate; entrance examination in mathematics and English (written and oral)

Program Structure

• Duration: 7 semesters
• ECTS credits: 180 + 30
• Tuition fee: 7,000 USD/year
• Other fees: Application fee 150 USD, entrance procedure fee 350 USD

Program Description

The aim of the program is to prepare specialists in economics and business with commerce and marketing competence and skills, who are able to procure and market various products and services, and organize and manage commercial activities of small and medium enterprises.

Curriculum

The program consists of lectures, seminars, and practice.

• Lecture, seminar: 40%
• Practice: 60%
• Main subjects:
  1. Introduction to Economics, Mathematics, Basics in Marketing, International Financial Accounting, Communication, Business Civil Law, EU studies, Philosophy, Sociology, Business Informatics, Microeconomics, Introduction to Business, Finance, Business Language, Statistics, Commercial Commodity Description
  2. Management, Macroeconomics, Management of Value Creating Processes, Business Language, Statistics, Corporate Finance, Marketing Management, Environmental Economics, International Economics, Business Public Law, Business Planning, Marketing Research, Marketing Communications, Foreign Trade Techniques
  3. Enterprise Resource Planning Systems, Economics of Trade, Organizational Behavior, Product and Brand Management, Pricing in Marketing, Services Marketing, Planning and Analysis of Marketing Channels, International Marketing, Advertising and Advertising Planning, Non-profit and SME Marketing
  4. Business Practice, Thesis

Internship and Career Prospects

• Internship: Students should complete a semester-long practice at a multinational or local company, or at a non-profit organization.
• Career prospects: Graduates may go on to a variety of subject-specific careers in advertising, public relations, or account, brand, marketing, or sales management. The program provides students with the necessary background knowledge to continue with the second (MSc) and later the third (PhD) phases of training.

Degree Overview:

Overview:

The Commerce and Marketing BSc program at the University of Debrecen provides students with specialized training in the areas of economics and business with a concentration on commerce and marketing. Graduates of this program develop competencies to effectively procure and market diverse products or services. They will have the ability to lead and manage commercial initiatives within the context of small to medium-sized companies.

Objectives:

The main goal of the program is to cultivate highly competent professionals equipped with the necessary economic and business acumen. Upon program completion, graduates will have developed a comprehensive skill set encompassing commerce and marketing knowledge. They possess proficiency in managing commercial processes efficiently and effectively within the business sector.

Course Structure:

Year 1:

• Introduction to Economics
• Mathematics
• Basics in Marketing (Year 1)
• International Financial Accounting
• Communication (Year 1)
• Business Civil Law
• EU studies (Year 1)
• Philosophy (Year 1)
• Sociology (Year 1)
• Business Informatics
• Microeconomics
• Introduction to Business
• Finance (Year 1)
• Business Language (Year 1)
• Statistics (Year 1)
• Commercial Commodity Description

Year 2:

• Management (Year 2)
• Macroeconomics
• Management of Value Creating Processes (Year 2)
• Business Language (Year 2)
• Statistics (Year 2)
• Corporate Finance
• Marketing Management
• Environmental Economics (Year 2)
• International Economics
• Business Public Law
• Business Planning
• Marketing Research (Year 2)

Year 3:

• Marketing Communications (Year 3)
• Foreign Trade Techniques
• Enterprise Resource Planning Systems (Year 3)
• Economics of Trade (Year 3)
• Organizational Behavior (Year 3)
• Product and Brand Management (Year 3)
• Pricing in Marketing (Year 3)
• Services Marketing (Year 3)
• Planning and Analysis of Marketing Channels
• International Marketing (Year 3)
• Advertising and Advertising Planning
• Non-profit and SME Marketing (Year 3)

Year 4:

• Business Practice
• Thesis

Internship and Practice:

Teaching:

Methods:

40% Lecture and Seminar; 60% Practice

Faculty:

Economics and Business

Careers:

Graduates are equipped with a solid educational foundation in commerce and marketing and are suited for a range of careers in the fields including:

• Advertising
• Public relations,
• Account management
• Brand management
• Marketing management
• Sales management

Tuition fee: 7,000 USD/year Other fees: application fee 150 USD, entrance procedure fee 350 USD

University of Debrecen