Bachelor of Business (Hons) (Year 4) (L8, 60 ECTS)

Course Overview

If you hold a Bachelor of Business qualification, this honours degree programme provides you with the opportunity to gain a Level 8 qualification after one further year of full-time study. The curriculum includes advanced business knowledge and skills to prepare you for the challenges and opportunities likely to arise in future employment. The overall aim is to provide you with the opportunity to develop the analytical and high-level business skills required to deal effectively with rapid technological, organisational and environmental change in a modern business setting. You will develop a conceptual, systematic and mature approach to the identification, analysis and solution of problems in business/commercial/service organisations. You will also acquire the knowledge and critical understanding of the interrelationships between the different functions within business management.

Programme Overview

Programme Modules

Semester 1

• Financial Performance Management
• Strategic Marketing
• Decision Making and Business Analytics

Semester 2

• Applied Practice 4: Crafting and Executing Strategy
• Business Ethics and Sustainability
• Managing People and Organisational Change

Module 1: Financial Performance Management

Module Aim

This module aims to develop the ability to critically evaluate financial theory, and apply financial management concepts to various business situations. Students will be equipped to develop an underpinning appreciation of modern global financial theories and the ability to apply appropriate financial performance management interventions.

Learning Outcomes

• Assess the benefits and shortcomings of financial theory and models relating to diverse stakeholders.
• Interpret corporate financial data and related external information, given the political, societal and economic environment.
• Evaluate and select appropriate cost of capital, treasury management and investment decision-making techniques, and apply to various situations.
• Demonstrate an appreciation of the usefulness & shortcomings of modern global financial theories, models, and the use of modern data collation.
• Critically analyse and synthesise the modern changing competitive international business environment (Political, Cultural & Sustainability issues) in order to formulate financial planning and control.
• Appraise corporate expansion proposals, and determine the likely impact of finance-choice on EPS, share price, financial risk and long term ethical sustainability.

Module 2: Strategic Marketing

Module Aim

This module develops and applies the student’s marketing knowledge to honours degree level. It enables the student to develop plans for organisations which optimise resources to maximise returns in a way which aims to achieve sustainable competitive advantage. Applied Strategic Marketing includes all the basic and long term marketing activities, which include: Analysing the business environment, opportunities available and identify threats; and Analysing available resources, unique competences and likely future developments to formulate, evaluate and select best-fit options and decisions to meet the objectives of the business organisation.

Learning Outcomes

• Formulate a marketing plan for a real business.
• Conduct original market research.
• Construct creative marketing programmes, themes and platforms.
• Present a marketing strategy in a constructive and persuasive manner.
• Appraise and evaluate alternative marketing strategies.
• Evaluate methods for organising, implementing and controlling the marketing function.

Module 3: Decision Making and Business Analytics

Module Aim

The module aims to develop the ability to understand, analyse and use financial information as part of strategic planning and implementation process within an organisation. The student will develop an awareness of issues in financial reporting and corporate finance, as well as developing a strong foundation for further study. The module will provide students with the skills and knowledge necessary to evaluate business situations from a financial viewpoint, and to enable them to play a key role in financial decision-making and control at an executive level within an organisation.

Learning Outcomes

• Critically evaluate the factors impacting upon business performance.
• Interpret published financial statements as part of the evaluation of the appraisal of the performance and financial position of a business.
• Discuss the impact of cost structures on financial performance.
• Apply and critically review discounted cash flow techniques in the context of investment appraisal.
• Critique modern performance management techniques.
• Incorporate ethical and sustainable considerations into the financial decision-making process.

Module 4: Applied Practice 4: Crafting and Executing Strategy

Module Aim

This module is designed to enhance the student’s understanding and the capacity to evaluate critically the theory of strategic management and the challenges facing senior management in formulating strategy. The nature and complexity of the business environment will provide the framework for the development of skills and competencies to facilitate an analysis of resources and strategic capability across the organisation. Through case studies, group discussions and evaluative exercises, participants will learn how to appraise and select strategic options in relation to an organisation’s vision, structure and goals. The module also provides coverage of particular problems inherent in strategy implementation, change management, and management across cultures. The module will be applied to the candidates’ workplace and for those candidates that are not currently in employment, they will be supported with a live case study.

Learning Outcomes

• Evaluate the range of choices, actions and processes that collectively constitute an organisation’s strategy.
• Conduct strategic analysis in a variety of industries and competitive situations and especially to provide a stronger understanding of the competitive challenges of a global market environment.
• Formulate business strategy, reason carefully about strategic options, and use what-if analysis to evaluate action alternatives and make sound strategic decisions.
• Implement and critically appraise managerial tasks associated with implementing and executing company strategies.
• Discuss the importance of ethical principles, personal and company values, and socially responsible management practices.
• Develop written and oral business communication skills.

Module 5: Business Ethics and Sustainability

Module Aim

This module introduces students to the topic of business ethics and sustainability by covering aspects of moral philosophy, ethics in business, sustainable development, corporate social responsibility and environmental social governance. On completion of the module students will develop an understanding of how ethical and sustainable practices can be utilised as a source of competitive advantage in business.

Learning Outcomes

• Discuss the theory of ethical behaviour and sustainable development.
• Utilise different theoretical perspectives in order to evaluate ethical dilemmas and sustainable development issues.
• Critique management tools and techniques that can support ethical, sustainable and socially responsible business conduct.
• Assess how businesses can integrate ethical behaviour and sustainable development as sources of competitive advantage.
• Explain ongoing contemporary developments in business ethics and sustainability.
• Display skills of analysis and critical judgement while evaluating a business case study.

Module 6: Managing People and Organisational Change

Module Aim

The aim of this module is to develop the students’ ability to apply knowledge gained in formal lectures and tutorials to practical HR situations and to further the students’ analytical and problem-solving skills in relation to human resource management issues. In addition, this module will enable the students to develop a critical awareness of good human resource theory and practice and its significance within a range of managerial situations.

Learning Outcomes

• Compare and contrast the links that exist between organisational structure and culture.
• Evaluate alternative approaches to managing conflict within an organisation.
• Critique the impact of a change management initiative on the organisation and propose change management interventions as appropriate.
• Apply internal, external and connected stakeholder perspectives to the analysis of business based problems and solutions.
• Critically analyse and propose actions in response to a variety of human resource issues.
• Reflect on how effective management principles may serve in a future management role.

Entry Requirements

Bachelor of Business (Level 7) qualification is required or Recognition of Prior Learning (APL/APEL).

Schedule

2-3 evenings per week 6pm to 9pm (online) Plus selected Saturdays per 9am – 1pm (online).

Fee

€2,500

Funding Opportunities

This programme is funded under the Part Time Fee Scheme (SUSI) for Selected Undergraduate Programmes.

Duration

One Year

Progression

Successful graduates of this programme are eligible for Level 9 postgraduate business programmes within TUS and/or elsewhere. The University offers a range of part-time, online postgraduate business programmes in a variety of business disciplines.

Career Opportunities

This course will prepare you for a successful business career. Areas you can specialise in include accounting, banking, insurance, marketing, human resource management, administration, retail services and computing. Our sought-after graduates have gone on to pursue a wide variety of careers in companies ranging from small indigenous Irish companies to large multinational corporations.

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Degree Overview:

This honours degree programme is designed for individuals who already hold a Bachelor of Business qualification. It offers the opportunity to gain a Level 8 qualification after one year of full-time study. The curriculum focuses on advanced business knowledge and skills, preparing students for the challenges and opportunities of future employment. The programme aims to:

• Develop analytical and high-level business skills to effectively manage rapid technological, organisational, and environmental changes in a modern business setting.
• Foster a conceptual, systematic, and mature approach to identifying, analysing, and solving problems within business, commercial, and service organisations.
• Provide knowledge and critical understanding of the interrelationships between different functions within business management.

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Outline:

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Programme Modules:

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Semester 1:

• Financial Performance Management: This module explores the key financial concepts and tools used to measure and analyse the performance of businesses.
Students will learn about financial reporting, budgeting, cost accounting, and financial analysis.
• Strategic Marketing: This module focuses on the development and implementation of marketing strategies that align with the overall business objectives.
Students will learn about market research, segmentation, targeting, positioning, branding, and marketing communications. Students will learn about statistical analysis, forecasting, and data visualisation.

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Semester 2:

• Applied Practice 4 – Crafting and Executing Strategy: This module provides students with practical experience in developing and implementing business strategies.
Students will work in teams to analyse real-world case studies and develop strategic plans.
• Business Ethics and Sustainability: This module explores the ethical and social responsibilities of businesses in a globalised world.
Students will learn about corporate social responsibility, environmental sustainability, and ethical decision-making.
• Managing People and Organisational Change: This module focuses on the challenges and opportunities associated with managing change within organisations.
Students will learn about leadership, communication, motivation, and change management techniques.

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Schedule:

• 2-3 evenings per week from 6pm to 9pm (online)
• Selected Saturdays from 9am to 1pm (online)

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Induction:

• Induction for the September 2024 programmes takes place on Saturday 7 September 2024 from 9.00am to 1.00pm.
• Pre-Induction reading material is available on https://tus.ie/flexible.
• Induction activities include:
• Meeting lecturers, programme co-ordinator, and students

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Careers:

• Successful graduates are eligible for Level 9 postgraduate business programmes within TUS and/or elsewhere.
• The University offers a range of part-time, online postgraduate business programmes in various business disciplines.
• This course prepares students for a successful business career in areas such as:
• Accounting
• Banking
• Insurance
• Marketing
• Human resource management
• Administration
• Retail services
• Computing
• Graduates have pursued careers in companies ranging from small indigenous Irish companies to large multinational corporations.

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Other:

• The programme is delivered online.
• The programme is part-time.
• The programme is one year in duration.

Technological University of the Shannon (TUS)

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Overview:

Technological University of the Shannon (TUS) is a multi-campus university in Ireland, offering a wide range of undergraduate and postgraduate programs across various disciplines. It is known for its focus on applied learning and innovation, fostering strong industry ties and providing excellent employment opportunities for its graduates.

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Services Offered:

TUS provides a comprehensive range of services to its students, including:

Admissions & Support:

Admissions guidance, international student support, open days, student finance information, induction programs, and student support services.

Campus Life:

Accommodation options, career and employability services, chaplaincy and pastoral care, disability supports, learning support, student counselling, student health services, sports facilities, student union, clubs and societies.

Faculty Areas:

Business, Hospitality & Humanities, Engineering, Built Environment & Informatics, Sciences, Health & Technology, and Limerick School of Art & Design.

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Student Life and Campus Experience:

TUS prioritizes a student-first approach, offering small class sizes and personalized attention. Students can expect a vibrant campus life with a range of clubs, societies, and sports activities. The university also provides comprehensive support services to ensure a positive and enriching student experience.

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Key Reasons to Study There:

Applied Learning & Innovation:

TUS emphasizes practical skills and real-world application, preparing students for successful careers.

Strong Industry Ties:

The university has strong connections with industry partners, providing students with valuable internship and employment opportunities.

Excellent Employment Opportunities:

TUS graduates are highly sought after by employers, with a strong track record of successful career outcomes.

Vibrant Campus Life:

Students can enjoy a diverse and engaging campus experience with a range of clubs, societies, and sports activities.

Comprehensive Support Services:

TUS provides a wide range of support services to ensure students' academic and personal success.

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Academic Programs:

TUS offers a wide range of academic programs, including:

Undergraduate:

Programs in various disciplines, including business, engineering, science, technology, art, and design.

Postgraduate:

Master's and PhD programs in specialized fields.

Apprenticeships:

Programs in various trades and technical fields.

Flexible & Professional Learning:

Programs designed for working professionals.

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Other:

TUS is a QS 5 Star Rated University, recognized for its high-quality education and research. The university is also actively involved in research and development, with a focus on areas of national and global importance.