Strategic Marketing Course

Overview

Develop strategies that align with consumer behaviour, brand positioning, and global market trends.

Course Description

This course examines major forces impacting marketing strategy, such as external environment, consumer behaviour, changing target markets and digital developments, and provides students with knowledge, skills and competencies in a range of techniques required to direct the strategic marketing planning process such as strategic analysis, implementation and marketing control.

Key Information

Duration

3 months

Languages

English

Location

Malta
Online

Annual Intakes

April

Format

Face-to-face
Online

Tuition Fee

€ 580

Qualification

Higher Education Program

Award in Strategic Marketing (Management)

Accreditation Status

An officially recognized qualification awarded by GBSB Global Business School, licensed as Higher Education Institution by the Malta Further & Higher Education Authority (License number: ).

MQF/EQF Level

MFHEA deems this qualification to be at Level 7 of the Malta Qualifications Framework and the European Qualifications Framework for Lifelong Learning.

Number of ECTS Credits

6 ECTS

Admission Requirements

Entry Profile

• European three-year initial degree or a recognised equivalent at EQF/MQF Level 6 (180 ECTS minimum);
• A foreign undergraduate degree from outside the EHEA equivalent to EQF/MQF Level 6 and 180 ECTS minimum;

Alternative Entry Routes

Alternative entry routes are available for applicants who do not possess the standard entry qualifications but have certain appropriate skills and experience and subject knowledge. These are detailed in the IQA Manual of GBSB Global within the “Policies for Admission of Transfer Students and Recognition of Prior Learning”.

Proof of Proficiency in the English Language

• Native English speaker;
• TOEFL – Minimum score: 232 (computer-based), 90 (internet-based), or 576 (paperbased);
• IELTS – Minimum score: 6.5;
• Cambridge ESOL – Level 1;
• Cambridge CPE and CAE – Minimum score: 176;
• Duolingo English Test (DET) – Minimum score: 120;
• Pearson Test of English (PTE) – Minimum score: 61;
• English as the language of instruction during previous studies in the formal educational system. The student must have completed at least one year of classes taught in English.

Certification upon Completion

The official certification will be awarded to students only if they meet the following requirements:

• Have earned a Bachelor’s degree (or its equivalent) or higher
• Provide proof of English language proficiency

If you are unable to provide these documents, you may still join the course as a free listener, and receive a certificate of participation.

Tuition Fee

• 6 ECTS course – 580 euro
• 8 ECTS course – 780 euro

Rankings & Achievements

GBSB Global Business School has received several rankings and achievements, including:

• #1 Executive and Top Management Programs by Forbes Spain in 2024
• 5 Stars by QS Stars Ranking System
• Microsoft Showcase School
• 1st in Spain by El Mundo and Financial Magazine in 2024

FAQs

Schedule and Location

This course is delivered once a week in the evenings from 17.30 to 20.30 at GBSB Global’s campus in Birkirkara, Malta.

The course is also available online with a flexible schedule.

Discover GBSB Global Business School

At GBSB Global Business School, we’re here to help you explore big ideas, gain real-world skills, and grow into a confident, forward-thinking leader. With campuses in the exciting cities of Barcelona, Madrid, and Malta—and a fully online option—you can join us from almost anywhere. Our students represent over 100 nationalities, creating a welcoming, international community.

Programs Designed for the Real World

We offer flexible programs at different levels, including Bachelor's degrees, Master’s, and MBAs. These are designed not just to help you graduate, but to prepare you for success in real jobs. You’ll work on practical projects, learn directly from experienced professionals, and use the tools that today’s top companies rely on.

More Than Just Classes

At GBSB Global, learning goes beyond the classroom. You’ll attend workshops, meet business leaders, and be part of a strong global network of students and alumni. We’re proud to be ranked and recognized by respected organizations like QS and Forbes for our innovation, entrepreneurship, and commitment to sustainability.

Quick Facts

- 🌍 Students from 100+ countries

- ⭐ 5 Stars in Teaching, Employability, and Online Learning (QS Stars)

- 📊 Ranked Top 200 Global MBA Programs (QS Rankings)

- 💼 90% of graduates employed within one year

- 🗣️ All programs taught in English

Support for Future Entrepreneurs

Thinking of launching your own business or creating positive change? Our G-Accelerator program gives you the tools, mentorship, and resources to turn your ideas into action.

Your Global Future Starts Here

Whether you want to study in person or online, GBSB Global offers you a modern, international education that helps you build a successful and meaningful career.

Ready to take the first step?

Global Recognition & Rankings

• QS Stars Rating: 5 Stars for Teaching, Employability, Online Learning, and Inclusiveness
• CEO Magazine Global MBA Rankings 2025: Tier One
• Forbes España 2024: #1 in Executive and Top Management Programs
• El Mundo & Financial Magazine 2024: Programs listed among the Top 5 in Spain
• Microsoft Showcase School: First business school recognized for its digital learning environment

Accreditations & Memberships

• ACBSP: Accreditation Council for Business Schools and Programs (USA)
• ASIC: Accreditation Service for International Schools, Colleges, and Universities (UK)
• MFHEA: Malta Further & Higher Education Authority
• Generalitat de Catalunya: Department of Education (Spain)
• Comunidad de Madrid: Department of Education, Science, and Universities (Spain)
• AACSB: Member of the Association to Advance Collegiate Schools of Business
• BGA: Member of the Business Graduates Association