International and Sustainable Business Strategy – MBus

Course Overview

This Masters Degree is aimed at learners interested in acquiring a highly practical Level 9 qualification in the areas of International and Sustainable Business Strategy.

The programme builds students’ strategic management skills through an examination of strategies and actions that create a successful international sustainable business that carefully manages environmental, social, cultural, and financial concerns.

Throughout the programme emphasis is placed on the process of developing international business strategies that champion the preservation of environmental resources while emphasising the management of internal human capital to support external communities and protect and nurture the beliefs and practices of those communities. Strategic emphasis is placed on increasing business profitability through the efficient and sustainable use of all financial and capital assets.

The programme is structured to maximise students’ practice-based learning and involves extensive student participation. To facilitate student activity, the programme employs a Problem Based Learning (PBL) philosophy whereby students are constantly challenged to apply learning and theory to real world businesses and situations and to devise appropriate solutions for both live and simulated business problems. The PBL approach provides a structure of investigation for students to follow to ensure effective outcomes. The aim of the programme is to prepare students for the demands of management positions in a global, rapidly changing, knowledge-based economy while offering benefits in terms of research to participating businesses.

The programme commences in early October each year subject to sufficient demand. Places will be offered throughout the academic year on receipt of an application form, so please apply as early as possible. The final closing date for applications, should places still be available, is mid-September in the year the candidate wishes to commence the programme.

Entry Requirements

• A minimum 2.2 honours bachelor degree (Level 8) in a cognate discipline
• A minimum 2.2 honours bachelor degree (Level 8) in a non-cognate discipline with considerable experience and/or ability, evidenced by an RPL portfolio of prior experience and learning
• Equivalent Qualifications. Applicants with equivalent qualifications on the European and International frameworks will also be considered.

An interview may form part of the selection process.

Course Modules

• International Marketing Communications Strategy
• Research & Intelligence for International Business
• Financial Analysis for Management Decisions
• Sustainable Branding
• Strategic Decision Making
• Consumer Behaviour, Ethics & Relationship Marketing
• Dissertation

Career Opportunities

• Marketing Manager
• Marketing Account Executive
• Account Manager
• Researcher
• HR Advisor
• Digital Media Marketing Manager

Further Study

Upon successful completion of this programme, graduates have the opportunity to complete Level 9/10 programmes here at TUS or elsewhere.

Technological University of the Shannon (TUS)

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Overview:

Technological University of the Shannon (TUS) is a multi-campus university in Ireland, offering a wide range of undergraduate and postgraduate programs across various disciplines. It is known for its focus on applied learning and innovation, fostering strong industry ties and providing excellent employment opportunities for its graduates.

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Services Offered:

TUS provides a comprehensive range of services to its students, including:

Admissions & Support:

Admissions guidance, international student support, open days, student finance information, induction programs, and student support services.

Campus Life:

Accommodation options, career and employability services, chaplaincy and pastoral care, disability supports, learning support, student counselling, student health services, sports facilities, student union, clubs and societies.

Faculty Areas:

Business, Hospitality & Humanities, Engineering, Built Environment & Informatics, Sciences, Health & Technology, and Limerick School of Art & Design.

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Student Life and Campus Experience:

TUS prioritizes a student-first approach, offering small class sizes and personalized attention. Students can expect a vibrant campus life with a range of clubs, societies, and sports activities. The university also provides comprehensive support services to ensure a positive and enriching student experience.

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Key Reasons to Study There:

Applied Learning & Innovation:

TUS emphasizes practical skills and real-world application, preparing students for successful careers.

Strong Industry Ties:

The university has strong connections with industry partners, providing students with valuable internship and employment opportunities.

Excellent Employment Opportunities:

TUS graduates are highly sought after by employers, with a strong track record of successful career outcomes.

Vibrant Campus Life:

Students can enjoy a diverse and engaging campus experience with a range of clubs, societies, and sports activities.

Comprehensive Support Services:

TUS provides a wide range of support services to ensure students' academic and personal success.

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Academic Programs:

TUS offers a wide range of academic programs, including:

Undergraduate:

Programs in various disciplines, including business, engineering, science, technology, art, and design.

Postgraduate:

Master's and PhD programs in specialized fields.

Apprenticeships:

Programs in various trades and technical fields.

Flexible & Professional Learning:

Programs designed for working professionals.

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Other:

TUS is a QS 5 Star Rated University, recognized for its high-quality education and research. The university is also actively involved in research and development, with a focus on areas of national and global importance.